British reality star Joey Essex stars in Jaffa Cakes's latest campaign, Jaffa Whaaaaat?, promoting McVitie’s new Jaffa Cakes Nibbles.

Essex took to social media to share the campaign, posting 'These new McVitie’s Jaffa Cakes Nibbles are irresistible but impossible to describe. They're a bit like an orange jumped off a chocolate waterfall in the jungle and dried off in the Jaffa orange sun!! What are YOU sayin’? #JaffaWhaaaaat @jaffacakesofficial'.